SmileDirectClub - Real Customer Reviews (2022)


The Good

  • SmileDirectClub Cost
  • Straighter Teeth in 6 Months
  • Nighttime Straightening Option
  • Easy 3-Step Process
  • Flexible Pricing Options
  • Teen Treatment
  • Ships Internationally
  • Club Warranty
  • Customer Support
  • SmileDirectClub Reviews
  • Oral Care and Whitening Products

SmileDirectClub Cost

SmileDirectClub charges $1,950 for one-time payments — slightly lower than the average cost for the industry (cost may vary based on country and currency).

If customers want to pay monthly payments, they make a $250 one-time deposit along with $89 per month for 24 months. Making monthly payments does end up being a bit more expensive than paying all at once, totaling $2,386. This cost averages to about $3 a day throughout the duration of the treatment, which is up to 60 percent less than the price of traditional braces.

This price, however, does not include a retainer set, which costs an additional $99.

SmileDirectClub is slightly cheaper than other companies within the clear aligners and clear braces industry. This is especially true if you factor in that SmileDirectClub's treatment does not require you to make regular visits to a dental office, so you save on office visit costs.

SmileDirectClub’s prices are much cheaper than traditional metal braces, which can cost around $5,000 without insurance and around $3,500 with insurance.

(Video) Testing SmileDirectClub: Hidden camera investigation (Marketplace)

Straighter Teeth in 6 Months

The duration of each customer’s teeth alignment process will vary due to the severity of misalignment. On average, SmileDirectClub can straighten a customer’s teeth between four and six months of treatment. This is done by wearing SmileDirectClub aligners (a clear plastic retainer) 22 hours a day for a designated amount of time. This is generally quite a bit quicker than metal braces and traditional orthodontic care.

Nighttime Straightening Option

SmileDirectClub now offers an even simpler way to straighten teeth — SmileDirectClub Nighttime Aligners, aligners that only need to be worn in the evenings. For those who are not feeling excited to commit to 22 hours of aligner wearing per day, these new Nighttime Aligners are the solution. Those who opt for the nighttime option are only committed to wear the aligners for 10 continuous hours a day, most of which should be while you are asleep. Because of the shortened daily wear time, the overall process will take a bit longer, averaging around 10 months.

Easy 3-Step Process

There are three steps in the straightening process at SmileDirectClub. This process is similar to most other clear aligners.

1. Making an impression of the teeth — SmileDirectClub will make a 3D image of the customer’s teeth to prepare different sets of clear plastic aligners to straighten the teeth.

The 3D image is made in one of two ways: customers can visit one of SmileDirectClub’s SmileShops or partner network dentists for a free 3D scan of their teeth or pay $59 for SmileDirectClub to send an impression kit to the customers’ homes, which walks customers through taking an impression of their teeth by holding plastic trays with a tasteless putty in their mouth. This creates an impression mold of the customer's teeth so the company can create a 3D representation.

2. Completing the treatment — SmileDirectClub aligners will be produced that are specifically designed for each customer and sent to their house. Each set of aligners will be worn for a predetermined time, with each set becoming increasingly straighter, aligning the customer’s crooked teeth along the way.

One of the company's more than 250 state-licensed dentists or orthodontists will monitor your progress via regular virtual check-ins. The treating doctor will track progress remotely, eliminating the need for in-person visits.


3. Purchasing a retainer — Once the teeth are straightened and the treatment is finished, customers will need to purchase a set of retainers for $99 to be worn at night, so the straight teeth don’t move out of place again.

SmileDirectClub recommends that customers purchase a new set of retainers every six months.

Flexible Pricing Options

So how can you pay for SmileDirectClub?

There are two payment options and costs for clear aligner treatment. You can pay all at once, or you can pay monthly. Monthly payments do not require a credit check.

  • $1,950 for a one-time payment
  • $89 monthly payments, totaling $2,386 (this includes the $250 down payment)

SmileDirectClub accepts payment through Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and CareCredit. The company is also in-network with most major dental insurance companies, which means customers can often cover on average 50 percent of their treatment with insurance.Depending on your dental insurance plan, this may come as a reimbursement through your insurance provider.

Teen Treatment

In July 2020, SmileDirectClub launched a new treatment catered specifically for teens. The new SmileDirectClub treatment plan includes a patented aligner case with Tile bluetooth tracking so that teens will have a harder time misplacing aligners. In the event that aligners are lost, the Lost Aligner Protection Program is available to make sure that replacement aligners are expedited and treatment won’t be delayed.

SmileDirectClub is also adding new features to its telehealth program, such as aligner change and doctor check-in notifications for both teens and their parents. Teens with mild to moderate malocclusion can get started on their smile journey by requesting a doctor-prescribed impression kit.


Ships Internationally

SmileDirectClub is currently available in the United States, Canada, Australia, New Zealand, Ireland, UK, Germany, Austria, Singapore, Spain, and Hong Kong.

Club Warranty

All customers receive their SmilePlan, or a 3D view of their treatment plan, within 72 hours of their scan appointment or impression kit return. Aligners are custom-made and shipped to the customer within about five weeks depending on the country.

Customers have up until 30 days after receiving their aligners to return them for a full refund. If customers aren’t satisfied with their results, SmileDirectClub offers free re-evaluations and can provide additional aligners. This is at no cost if SmileDirectClub is notified within 30 days of treatment ending.

SmileDirectClub also offers free aligner touch-ups for life if a customer notices their teeth moving out of place. This Lifetime Smile Guarantee is only valid if customers purchase two sets of retainers a year after finishing treatment.

Customer Support

SmileDirectClub offers 24/7 customer support via phone, chat, video, text, and email. The company has a dental team that is available via phone, email, chat, and video to assist with concerns, such as fit issues, progress concerns, or general treatment questions.

SmileDirectClub Reviews has collected hundreds of reviews from verified SmileDirectClub customers. Overall, SmileDirectClub has a 4.0 rating with most customers very happy with their final results. Other customers cited the convenience, affordability, quick results, and customer support as key points in their high ratings. Check out this video review from Monica, one of SmileDirectClub's recent customers.

Oral Care and Whitening Products

In addition to providing a cost-effective teeth straightening option, SmileDirectClub has expanded into oral care products. The company offers items such as toothbrushes, toothpaste, water flossers, and even a UV cleaning machine.

(Video) Smile Direct Club | Honest Review Good & Bad | Is this safe?

SmileDirectClub includes teeth whitening products in its teeth straightening treatment packages at no extra cost. Other companies in the industry will charge extra if you want to include whitening products. This is only available in the United States and Canada.

These products are also widely available in the United States through SmileDirectClub's website and at Walmart (United States only). All products come highly rated on both Walmart and SmileDirectClub’s websites. SmileDirectClub is the only clear aligner brand to offer a one-stop shop of oral care products.


The Bad

  • Down Payment Required
  • Retainer Not Included
  • Some Customer Service Issues

Down Payment Required

SmileDirectClub requires a $250 down payment to begin its monthly payment plan. On top of the cost for the at-home impression kit, it could cost customers around $299 to sign up for SmileDirectClub.

Retainer Not Included

Not only must you pay $99 for a set of retainers at SmileDirectClub, but the company recommends that you buy a new one every six months in order to keep your teeth straight.

(Video) Smile Direct Club VS Invisalign | My Bad Experience

Customers should also note that while SmileDirectClub does offer a smile guarantee, you have to order two sets of retainers each year to maintain that guarantee.

Some Customer Service Issues

Some customers have expressed frustration with SmileDirectClub’s customer service, often having to wait a long time before getting in contact with a representative to resolve their problems. Other customers have expressed their aligners caused discomfort to their teeth and gums. That being said, straightening your teeth requires teeth to be moved, so some discomfort, especially early on, is to be expected.


Is SmileDirectClub trustworthy? ›

Effectiveness. While SmileDirectClub boasts over 50,000 reviews with an average of 4.9 out of 5 stars on its website, it has an average rating of 3.97 out of 5 stars on its Better Business Bureau (BBB) profile.

Is SmileDirectClub worth the money? ›

SmileDirectClub is worth it if you want straighter teeth without the cost of traditional braces and you have only minor to moderate tooth issues. There's little risk to learning if you're a candidate for treatment with SmileDirectClub, and the company includes a “Lifetime Smile Guarantee.”

What happens if SmileDirectClub doesn't work? ›

Get off to a risk-free start.

If you decide SmileDirectClub aligners aren't for you within the first 30 days of use, we'll refund your cost 100%. Even after the first 30 days, you can return your unused aligners for a prorated refund. That's our promise to you.

How do I get out of paying for Smile direct? ›

To cancel:
  1. Call. Call customer service on 0035312844507.
  2. or Email. Alternatively to calling, you can email
  3. Cancel. Ask them to cancel your subscription.
  4. Request Refund. Ask for a refund if applicable to you.

Is there a lawsuit against SmileDirectClub? ›

In 2021, a New Jersey suit argued that SmileDirectClub's treatment plans violated the dental board and the Corporate Practice of Dentistry statute.

Is SmileDirectClub the same as Invisalign? ›

The difference being, Invisalign offers in-person treatment, while Smile Direct Club offers remote treatment. Both treatments correct the cosmetics of your smile, and with Smile Direct Club, they can correct some bite issues too. With Invisalign, you can treat most bite cases as well as any severely misaligned teeth.

How can I straighten my teeth in 2 weeks without braces? ›

Tips on How to Straighten Teeth Naturally
  1. Finger Pressure. ...
  2. Pushing With Your Tongue. ...
  3. Dental Floss or Rubber Bands. ...
  4. Make an Impression. ...
  5. Wear Your Clear Aligners. ...
  6. Follow a Few Easy Steps.
21 Mar 2022

Which invisible braces are best? ›

  • Best Invisible Braces and Teeth Aligners of 2022.
  • Byte All Day Aligners.
  • Byte At-Night Aligners.
  • SmileDirectClub Teeth Aligners.
  • Candid Clear Aligners.
  • Alignerco Invisible Aligners.
  • Methodology.
  • Top-Rated Invisible Braces And Teeth Aligners of 2022.
22 Aug 2022

Can you drink with a straw smile direct aligners? ›

Since you can't eat or drink anything other than cool water anyway while wearing aligners, stay hydrated and sip on water throughout the day/night. (And no, that does not include vodka sodas.) Drinking anything other than water while wearing your aligners can cause cavities and damage your aligners.

Can you get smile Direct for just bottom teeth? ›

Can I use SmileDirectClub clear aligners on only my upper or lower teeth? It's possible. The registered dentist or orthodontist assigned to your case will decide what the safest and best treatment option is for you.

How long wear retainer after Smile direct? ›

You will gradually decrease the number of hours you wear your retainers per day. Most SmileDirectClub patients only need to wear them all day for the first several months before switching to overnight wear. This continues for a year or two, after which you can wear them every other night.

How long is treatment for SmileDirectClub? ›

How long does SmileDirectClub take? We get that one a lot. You'll wear aligners 22 hours a day (or 10 consecutive hours if you're using Nighttime Aligners™). The average treatment time for aligners is 4-6 months, or 10 for Nighttime Aligners™.

Can SmileDirectClub cause receding gums? ›

CAVITIES, GUM OR PERIODONTAL DISEASE – Cavities, tooth decay, periodontal disease, gingival recession, inflammation of the gums or permanent markings (e.g. decalcification) may occur or accelerate during use of aligners.

How long does smile Direct hurt? ›

1. Your mouth feels sore. Your aligners have to put pressure on your teeth to get them moving, and that can feel uncomfortable. They'll need some time to relax into wearing aligners, but most discomfort should go away after the first few days of a new set of aligners.

Does Smile direct fix Overbites? ›

Can SmileDirectClub fix overbite problems? Yes! Our clear aligners can be used to treat mild to moderate overbite or overjet. The end result will allow more of the lower front teeth to show, and create a bite that's better for your teeth, gums, and jaw.

What happened to smile direct? ›

Key Points. The company had 31.6% lower revenue in 2021 compared to 2020. Smile Direct has not had a profitable quarter since it went public in 2019. The company's lower revenue numbers led to a selling spree among investors.

Can aligners pull your teeth out? ›

The fact that your tooth is mobile is another concern. Teeth should not be loose when undergoing Invisalign treatment unless your tooth was loose before the Invisalign treatment. Either way, removing your aligner incorrectly definitely can cause further damage to your loose tooth.

Which invisible braces are best? ›

  • Best Invisible Braces and Teeth Aligners of 2022.
  • Byte All Day Aligners.
  • Byte At-Night Aligners.
  • SmileDirectClub Teeth Aligners.
  • Candid Clear Aligners.
  • Alignerco Invisible Aligners.
  • Methodology.
  • Top-Rated Invisible Braces And Teeth Aligners of 2022.
22 Aug 2022

Can SmileDirectClub fix an overbite? ›

Can SmileDirectClub fix overbite problems? Yes! Our clear aligners can be used to treat mild to moderate overbite or overjet. The end result will allow more of the lower front teeth to show, and create a bite that's better for your teeth, gums, and jaw.

How long do smile direct aligners take to arrive? ›

Each of your aligner is custom-made especially for your smile plan, and you'll receive all the aligners in your plan at one time to make your smile journey as easy as possible. Your aligners typically arrive at your doorstep in 4–5 weeks. Here are a few ideas for what you can do while you wait for your aligners.

Is Invisalign worth the money? ›

Invisalign is worth getting as it eliminates most of the inconveniences associated with conventional braces. However, the choice may not be up to you. Invisalign has its limitations, and even if you can afford it, your orthodontist may still recommend traditional braces over plastic aligners for your particular case.


(The Tylers Lyfe)
2. Orthodontist REVIEW of Smile Direct Club..**Watch BEFORE you buy!!**
3. 🛑 STOP... Watch Before You Start SMILE DIRECT CLUB, Candid, Invisalign, or Traditional Ortho!
(Innovative Dental - Cosmetic & Implant Center)
4. Smile Direct Club Review | What Really Happens! | My Journey and Honest Review! #BeforeAndAfter
(A Purposeful Pursuit)
(Debbie's Touch)
6. THE TRUTH ABOUT SMILE DIRECT CLUB | my journey + honest review
(Ella Mae)

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